Watched a lot of car ads today. Mostly forgettable. American cars are in a process of redefinition, and the industry has transformed into....??? We wait and watch. Good messages are coming out of Detroit from companies suddenly thinking smarter and moving forward. But I sure would love to be moved by a car ad for an American brand that isn't pumping John Mellencamp in the background or regurgitating predictable product shots....car ads I do love? Well, I'm a big fan of Volkswagen's communication over the years. Here's last year's "Night Driving" out of the UK, featuring a poem by Dylan Thomas. The couple after that have always made me laugh...
and then there's these, the first of which was banned in some countries, but appeals to the sense of humor that certain subversives cultivate... The second is a viral...
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